Sydney Sweeney’s hard-launch of her relationship with Scooter Braun on May 1, 2026, at the Stagecoach music festival has sparked significant online criticism, with many labeling it a ‘match made in hell.’ This reaction stems from both their high-profile pasts and the controversies surrounding them.
How did we get here? The couple reportedly began dating in September 2025 after meeting at a wedding in Venice, Italy. At just 28 years old, Sweeney was previously engaged to Jonathan Davino but called off that engagement in March 2025. Meanwhile, Braun, now 44, was married to Yael Cohen from 2014 until their divorce in 2022. They share three children.
That context matters because both individuals have faced their share of scrutiny. For instance, Braun has been embroiled in controversies, notably the acquisition of Taylor Swift’s master records—a move that drew widespread backlash. Similarly, Sweeney has faced criticism over various campaigns and public appearances, including her association with American Eagle.
On social media, Sweeney shared romantic photos from the Stagecoach music festival—images that showcased them enjoying their time together. She captioned one post with a heartfelt note about having a ‘cowboy kind of weekend ♥️.’ Just weeks earlier, on April 15, Braun made their relationship Instagram official.
Critics have not held back. One commentator quipped, “I can’t believe this is the guy you chose out of everyone in the world.” This sentiment reflects broader concerns about celebrity relationships and how they can often seem disconnected from reality.
Despite the backlash, insiders report that Sweeney and Braun are committed to each other and that things are serious between them. One insider stated: “Scooter and Sydney are going strong and things between them are great.” This suggests that while public opinion may be harsh, their personal lives are moving forward.
The next few months will likely reveal more about this relationship and how it evolves within the public eye. As Sweeney continues to work on her projects—amidst a busy schedule—her choices will undoubtedly remain under scrutiny.