On April 24, 2026, the company reported that millions of Brits have encountered these fraudulent numbers via search engines and chatbots. Shockingly, around 1 in 10 people trust these AI-generated phone numbers without a second thought. In a world increasingly reliant on technology, how can we ensure our safety?

That context matters because it highlights a troubling reality: 15% of Brits never take additional steps to verify whether a number is legitimate. Moreover, 13% have already been misled by fake customer service numbers presented through these AI tools. The risk is particularly pronounced among younger generations; 27% of older Gen Z and Millennials aged 25–34 have reported similar experiences.

Virgin Media O2 has proactively flagged more than 1 billion suspicious calls before customers even answer their phones. Their commitment to telecom security is evident as they invest heavily in anti-fraud technology. Yet, despite these efforts, criminals continue to exploit AI-powered tools to deceive consumers.

Murray Mackenzie from Virgin Media stated, “Criminals know when people search for help, they’re often looking for a quick answer.” This insight underscores the urgency for increased scam awareness among customers. The ease with which fraudsters can present convincing yet fraudulent contact details poses a significant threat.

To combat this issue, Virgin Media O2 advises customers to always use customer service numbers listed on official company websites, apps, or their bills. This simple step can significantly reduce the risk of falling victim to scams.

Despite ongoing efforts, uncertainties remain about the full extent of this problem. For instance, 22% of consumers are unsure whether the numbers they encounter online are genuine. This confusion further complicates fraud prevention efforts.

As the battle against fraud continues, Virgin Media O2 emphasizes the importance of vigilance and reporting suspicious numbers to 7726. Their Brand ID feature also aims to reduce unwanted calls from unknown sources.

The challenge ahead is clear: as technology evolves, so too do the tactics employed by scammers. Consumers must stay informed and cautious in an age where AI can be both a tool for convenience and a weapon for deceit.

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