Meghan Markle and Prince Harry secured a lucrative contract with Netflix after quitting as senior working royals in 2020. The deal, valued at $100 million, was aimed at producing various media projects, including Markle’s lifestyle brand, As Ever.

Transition in the Relationship

As of March 6, 2026, Netflix has officially cut ties with Meghan Markle’s lifestyle brand, As Ever. This decision comes after a year of partnership, during which As Ever has made significant strides in the market.

Despite the split, As Ever is now ready to stand on its own, having sold approximately 87 percent of its million-unit jam order. Meghan Markle has reportedly earned upwards of $36 million from the jam product alone, showcasing the brand’s potential for growth.

Immediate Effects

The immediate effects of this split are multifaceted. While Netflix praised Markle’s passion for elevating everyday moments in their statement about the separation, the decision was reportedly influenced by concerns that Netflix could hold back As Ever’s growth.

Meghan Markle’s show ‘With Love, Meghan’ did not go on for a third season, reflecting the challenges faced during the partnership, including falling ratings for some projects.

Expert Perspectives

An industry source noted, “It did not make sense to continue the partnership,” indicating that the split may have been a strategic move for both parties. Meanwhile, a source close to the matter mentioned, “We can expect to see seasonal specials of ‘With Love, Meghan.'” This suggests that while the partnership has ended, Markle will continue to produce content for Netflix.

As Ever’s spokesperson expressed gratitude for Netflix’s partnership through the launch and the first year, emphasizing that the brand is poised for future endeavors independent of the streaming giant.

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Betway has announced a groundbreaking partnership with Formula 1, becoming the sport’s first official betting operator. The deal, confirmed on March 5, 2026, will commence at the start of the 2026 season, coinciding with the Australian Grand Prix on March 8.

This multi-year agreement allows fans to engage in in-play betting on various aspects of the race, including driver and team strategies, safety car occurrences, pit windows, and on-track battles. This initiative represents a significant development in the F1 betting market, as it is the first of its kind.

Neal Menashe, CEO of Super Group, which owns Betway, expressed excitement about the partnership, stating, “We are thrilled to sign our Betway sportsbook brand to the first deal of its kind in Formula 1.” He emphasized the commitment to providing customers with innovative betting markets during race weekends.

Jonny Haworth, the director of commercial partnerships for Formula 1, remarked, “Sports betting is now a natural extension of how many modern fans engage with live events.” He added that this new product offering, based on real-time and regulated data, enhances fan engagement and excitement.

The partnership will cover a wide geographical area, including Europe, the Middle East, Africa, Canada, and Mexico, allowing a diverse audience to participate in the betting experience.

As the 2026 F1 season approaches, the excitement surrounding this partnership is palpable. With 24 races scheduled for the season, fans can look forward to a more interactive experience than ever before.

In terms of market response, Super Group shares saw a 4.90% increase, closing at $11.57 in New York, reflecting investor confidence in this new venture.

Overall, this partnership marks a significant milestone in the intersection of sports and betting, paving the way for future collaborations in the industry.

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