Ashley Roberts, the 44-year-old pop star and radio DJ, is once again capturing public attention as she participates in the 2026 series of I’m a Celebrity… South Africa. Known for her time with the Pussycat Dolls and her successful radio career, Roberts is diving into the challenges of the reality show, which has already proven to be intense.

Having previously been the runner-up in the 2012 season of I’m a Celebrity in Australia, Roberts has expressed her apprehensions about the new series. “I’m still traumatised – probably more now than even before,” she stated, reflecting on the demanding trials she has faced.

Roberts, who was part of the Pussycat Dolls from 2001 to 2010 and reunited with the group in 2019, has transitioned into a multifaceted career that includes being a presenter for Heart 00s since 2022. Her participation in the show marks a significant moment, especially since she had refused to join the series two years prior.

In her own words, Roberts shared, “When I got the call, I knew it was going to be nuts again, but what a beautiful gift the programme gave me and so I said ‘yes’.” This decision seems to stem from a desire to challenge herself further, as she mentioned, “There also comes a time when you want to challenge yourself a little bit, and I was like, ‘I’m going to prove myself, I can do some wild things.'”

The challenges in the South African edition have been described as more extreme than ever, with Roberts noting, “Everything was more extreme, more dirty, bigger portions, like, nastier, smellier, just everything taken to the nth degree, times ten.” This heightened intensity adds to the excitement surrounding her participation.

In addition to her reality TV endeavors, Roberts is also gearing up for a world tour, having released a new single in March 2026. Her diverse career continues to evolve, showcasing her talents beyond her early days with the Pussycat Dolls.

As fans and observers keep an eye on her journey in the jungle, it remains to be seen how her experiences will shape her future projects and public appearances. Details remain unconfirmed regarding the specifics of her upcoming tour and any additional challenges she may face on the show.

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