The suspension affects all forms of mackerel sold in stores—fresh, chilled, and frozen. Tinned varieties will also be phased out once existing stock runs out. This decision follows a failure by governments to reduce mackerel catches to sustainable levels recommended by scientists. Conservationists have welcomed Waitrose’s decisive action.

Overfishing has severely impacted mackerel populations in the North-east Atlantic, which have declined by a staggering 75% over the past decade. In response to this crisis, Waitrose aims to reinforce its commitment to ethical sourcing and sustainability. Jake Pickering from Waitrose stated, “By suspending sourcing of mackerel at Waitrose, we are reinforcing our ethical and sustainable business commitments…”

This context matters because it highlights a broader issue within the fishing industry. The Marine Stewardship Council (MSC) has noted that recent decisions by coastal states have resulted in a 48% cut in mackerel catches. Yet, despite these measures, conservationists argue that more needs to be done.

Waitrose plans to replace frozen mackerel with MSC-certified frozen sardines as an eco-friendly alternative. Marija Rompani emphasized the importance of balancing climate action with responsible fish sourcing: “We believe sustainable food production must balance climate action…” This shift reflects a growing consumer demand for sustainable seafood options.

However, there is currently no set timeframe for when Waitrose will resume sourcing mackerel. Observers like Charles Clover express hope that Waitrose’s actions will elevate this issue on the political agenda: “This crisis has been ignored for too long…”

As the seafood supply chain adapts to these changes, it remains crucial for consumers and retailers alike to prioritize sustainability. The future of cod populations and other fish species may depend on these collective efforts.

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