Betway has announced a groundbreaking partnership with Formula 1, becoming the sport’s first official betting operator. The deal, confirmed on March 5, 2026, will commence at the start of the 2026 season, coinciding with the Australian Grand Prix on March 8.

This multi-year agreement allows fans to engage in in-play betting on various aspects of the race, including driver and team strategies, safety car occurrences, pit windows, and on-track battles. This initiative represents a significant development in the F1 betting market, as it is the first of its kind.

Neal Menashe, CEO of Super Group, which owns Betway, expressed excitement about the partnership, stating, “We are thrilled to sign our Betway sportsbook brand to the first deal of its kind in Formula 1.” He emphasized the commitment to providing customers with innovative betting markets during race weekends.

Jonny Haworth, the director of commercial partnerships for Formula 1, remarked, “Sports betting is now a natural extension of how many modern fans engage with live events.” He added that this new product offering, based on real-time and regulated data, enhances fan engagement and excitement.

The partnership will cover a wide geographical area, including Europe, the Middle East, Africa, Canada, and Mexico, allowing a diverse audience to participate in the betting experience.

As the 2026 F1 season approaches, the excitement surrounding this partnership is palpable. With 24 races scheduled for the season, fans can look forward to a more interactive experience than ever before.

In terms of market response, Super Group shares saw a 4.90% increase, closing at $11.57 in New York, reflecting investor confidence in this new venture.

Overall, this partnership marks a significant milestone in the intersection of sports and betting, paving the way for future collaborations in the industry.

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