Steven Bartlett’s Insightful Question
“What am I investing in here? A platform to scale? Because that’s what I would be interested in,” stated Steven Bartlett during a recent episode of Dragons’ Den. His inquiry highlighted the importance of scalability in the pitches presented by various entrepreneurs seeking investment.
The episode, aired on March 12, 2026, featured a range of innovative businesses. Among them was Albus & Flora, which offers an SPF 30 lip balm priced at £18, and Chicken Rush, a GPS-powered game founded by Fred Parry in 2022.
Parry’s venture reported a turnover of £55,000 in its first year and is forecasting £164,000 for the second year. The game charges £10 per person for corporate events, attracting interest from investors.
During the episode, Deborah Meaden made an offer for Chicken Rush, asking for 30% of the business, while Jenna Meek, a guest judge, expressed her interest but ultimately stated, “I’d love to help you, but I’m out.” This dynamic showcased the competitive nature of the investment landscape.
Another notable pitch came from Oatco Superfuel, founded by Laura Murphy, which sells energy balls made from oats and dates. The product, launched in 2024, is available in flavors like caramel crisp and pistachio crisp, with the company seeking £50,000 for a 5% stake.
In addition, the episode featured the Screw Caddy, a screw holder invented by John and Jamie O’Donnell during lockdown, which is priced at £3.99. They sought £50,000 for a 40% stake in their business.
As the episode unfolded, it became clear that the judges were looking for more than just innovative products; they were interested in the potential for growth and scalability in the businesses presented.
With a diverse array of pitches, the episode underscored the evolving landscape of entrepreneurship and investment, with judges like Bartlett playing a crucial role in shaping the future of these emerging businesses.
Details remain unconfirmed regarding the final outcomes of the pitches, but the discussions highlighted the critical factors that entrepreneurs must consider when seeking investment.