Schiaparelli, the iconic fashion brand founded by Elsa Schiaparelli in 1927, is making headlines once again in Paris. Under the creative direction of Daniel Roseberry, who took the helm in 2019, the brand has been revitalizing its legacy with bold designs and innovative collections.
Recently, Schiaparelli unveiled its latest creation, the Soufflé bag, set to debut in 2024. This new accessory is expected to capture the essence of the brand’s surrealist roots while appealing to modern sensibilities.
The brand’s history is steeped in artistic collaboration, notably with Salvador Dalí, who designed the famous skeleton dress in 1938. This dress exemplifies Schiaparelli’s penchant for visual puns and surreal elements, a hallmark of its design philosophy.
After a 60-year dormancy, Schiaparelli was relaunched in 2014, quickly establishing itself as a top player in the fashion industry. Today, it ranks among the top five selling brands at Harrods in London, a testament to its enduring appeal.
Elsa Schiaparelli’s favorite color, shocking pink, remains a signature of the brand, reflecting its vibrant and bold aesthetic. The Schiaparelli building, located at 21 Place Vendôme, Paris, serves as a hub for the brand’s creative endeavors.
Notable figures in the fashion world, including Bella Hadid, have donned Schiaparelli’s striking designs, such as the gilded brass breastplate that caused a sensation at Cannes in 2021. Such high-profile endorsements underscore the brand’s relevance in contemporary fashion.
Simon Longland, a prominent figure in the industry, praised Roseberry’s work, stating, “Daniel is doing what very few creative directors manage: he’s created a vocabulary that feels both ancestral and absolutely of now.” This sentiment highlights the delicate balance Roseberry strikes between honoring the brand’s heritage and innovating for today’s market.
As Schiaparelli continues to evolve, the fashion community eagerly anticipates its next moves. The upcoming exhibition at the V&A is already being hailed as fashion’s most important show of the year, further solidifying the brand’s position in the industry.
With a rich history and a forward-looking vision, Schiaparelli remains a beacon of creativity and artistry in the fashion world. Details remain unconfirmed regarding future collaborations or collections, but the excitement surrounding the brand is palpable.