Reaction from the field
The Dolomites, renowned for their stunning landscapes, are not just a feast for the eyes but also a significant player in winter tourism, particularly in Cortina d’Ampezzo, which hosted its first Winter Olympics in 1956. This historical event marked the beginning of the region’s transformation into a world-class winter sports destination, attracting visitors from around the globe.
In recent years, the Carezza Dolomites ski resort has taken substantial steps towards sustainable development, aiming to enhance both the visitor experience and the local economy. This initiative is crucial as the region seeks to balance tourism with environmental stewardship. The Carezza Dolomites Lifts Consortium, for instance, generates around €100 million in annual added value, highlighting the economic significance of this project.
Moreover, the Carezza Dolomites project is expected to secure approximately 800 year-round jobs, providing a stable employment base for the local community. This commitment to sustainability and economic growth reflects a broader trend in the tourism industry, where destinations are increasingly focusing on long-term viability rather than short-term gains.
The allure of the Dolomites extends beyond skiing. Luxurious accommodations such as the Como Alpina Dolomites, with its 60 rooms, and the Aman Rosa Alpina, featuring 51 rooms, cater to visitors seeking comfort and elegance. The Hotel Cristallo, soon to reopen as the Mandarin Oriental Cristallo, and the historic Ancora Cortina hotel, originally built in 1826, further enhance the region’s appeal.
For families, the White Deer chalet, which accommodates six adults and four children, offers a cozy retreat, while the Miramonti hotel, with its 44 rooms, provides an intimate setting for couples. The Berghoferin Fine Hotel & Hideaway, boasting 13 suites, adds to the diverse range of lodging options available in the area.
Stefan Bogner, a notable figure in the automotive and travel industry, remarked, “The Dolomites are one of the most beautiful landscapes in the world – and even more magical in winter.” This sentiment resonates with many who have experienced the breathtaking beauty of the region during the colder months.
As the Carezza Dolomites project progresses, the local government has already presented plans to the municipal council, aiming to ensure the long-term viability of skiing for both locals and visitors. The goal is to strengthen regional economic activity while preserving the natural beauty that attracts so many.
Details remain unconfirmed regarding the full impact of these developments, but the Dolomites are poised to remain a top destination for winter sports enthusiasts and nature lovers alike, with a focus on sustainability and economic growth.