The numbers
Dianne Buswell and Joe Sugg have announced the birth of their first son, Bowden Mark Richard Sugg, born on March 16, 2026. The couple shared their joy on Instagram, stating, “Never felt a love like it. Baby Bowden Mark Richard Sugg 16/03/26.” This significant milestone marks a new chapter for the couple, who first met on the popular dance show Strictly Come Dancing in 2018.
The choice of Bowden’s name carries personal significance; his middle name, Mark, is a tribute to Dianne’s father. The couple, who began dating after their time on Strictly, have been open about their journey into parenthood, having announced their pregnancy in September 2025.
Dianne, now 36 years old, and Joe, aged 34, have been in the public eye since their time on the BBC dance competition, where they made it to the finals. Dianne made history as the first pregnant dancer on the show, showcasing her dedication to both her craft and her growing family.
On social media, Dianne explained the pronunciation of Bowden’s name, clarifying, “Pronounced Bow like ‘how’ not Bow like ‘row’… hopefully that makes sense.” This playful interaction with their followers highlights the couple’s approachable nature and their excitement about their new role as parents.
Since the announcement, the couple has received an outpouring of love and support from fans and fellow celebrities alike. Claudia Winkleman, a former Strictly host, expressed her joy, saying, “He’s amazing. Sending so much love to the three of you.” Nikita Kuzmin, another Strictly star, added, “Congratulations that’s so so amazing, that’s the best and most special thing in the world, love love love to you!!!”
As they embark on this new journey, Dianne and Joe are expected to share more about their experiences as new parents, continuing to engage with their audience through social media. Observers are eager to see how their lives will evolve with the addition of baby Bowden.
Details remain unconfirmed regarding any future plans or projects for the couple as they navigate parenthood. However, their fans are undoubtedly excited to follow along on this new adventure.