Background of the Partnership
Meghan Markle and Prince Harry secured a lucrative contract with Netflix after quitting as senior working royals in 2020. The deal, valued at $100 million, was aimed at producing various media projects, including Markle’s lifestyle brand, As Ever.
Transition in the Relationship
As of March 6, 2026, Netflix has officially cut ties with Meghan Markle’s lifestyle brand, As Ever. This decision comes after a year of partnership, during which As Ever has made significant strides in the market.
Despite the split, As Ever is now ready to stand on its own, having sold approximately 87 percent of its million-unit jam order. Meghan Markle has reportedly earned upwards of $36 million from the jam product alone, showcasing the brand’s potential for growth.
Immediate Effects
The immediate effects of this split are multifaceted. While Netflix praised Markle’s passion for elevating everyday moments in their statement about the separation, the decision was reportedly influenced by concerns that Netflix could hold back As Ever’s growth.
Meghan Markle’s show ‘With Love, Meghan’ did not go on for a third season, reflecting the challenges faced during the partnership, including falling ratings for some projects.
Expert Perspectives
An industry source noted, “It did not make sense to continue the partnership,” indicating that the split may have been a strategic move for both parties. Meanwhile, a source close to the matter mentioned, “We can expect to see seasonal specials of ‘With Love, Meghan.'” This suggests that while the partnership has ended, Markle will continue to produce content for Netflix.
As Ever’s spokesperson expressed gratitude for Netflix’s partnership through the launch and the first year, emphasizing that the brand is poised for future endeavors independent of the streaming giant.